SalesPulze is now SERAA Pulze. SalesPulze and MarketPulze are the two editions of SERAA Pulze. Same product, same roadmap, one name, existing contracts, APIs and deployments are unaffected.
What your best rep knows,
everywhere.
Pulze captures the signal that never reaches a system of record, tribal knowledge from meetings and field conversations, plus external market movement, and puts it to work. Two editions on one architecture: SalesPulze for revenue teams, MarketPulze for brand and competitive intelligence.
A new revenue risk signal is emerging.
Competitor pilot terms, pricing pressure, and compliance friction are appearing together across independent signals.
Your systems of record only know what somebody bothered to type in.
The reason a deal was lost, the objection that keeps recurring, the competitor mentioned in three conversations this week, none of it is in the CRM. It lives in people's heads, and it leaves when they do.
Tribal knowledge stays tribal
What the best rep understands about a segment is not written down anywhere an agent, or a new hire, could ever read it.
Signal CaptureMarket signal arrives late
Competitive and brand movement is discovered in a quarterly review rather than the week it happened.
Market MotionNotes are not intelligence
Meeting transcription is now commodity. A transcript nobody structures, scores or links to a source is a longer document, not an insight.
Evidence ProvenanceSignal stays siloed
Captured in a sales tool and never shared, it improves one team's quarter and nothing else. Value comes from where it flows next.
System FlowOne architecture, two functional buyers.
SalesPulze
Deploys standalone or feeding Synapse
AI meeting intelligence for field teams. Captures what happened in the conversation, structures it against the opportunity, and surfaces the pattern across the pipeline rather than one call at a time.
- + Multi-source ingestion from meetings and field conversations
- & Evidence-linked insight — every claim traceable to where it was said
- ✓ Real-time coaching for reps in the flow of the conversation
- → Feeds the loop: signal lands in Synapse rather than a silo
MarketPulze
Shares the Pulze ingestion and scoring layer
Brand and competitive intelligence. Ingests industry publications, social feeds, filings and news into the same signal layer, so external movement is compared against internal reality in one place.
- + Brand and competitor sentiment tracked continuously
- & External signals folded in alongside the systems you run
- ✓ The same evidence-linking discipline as the sales edition
- → Shares the ingestion and scoring architecture, not a separate product
A meeting-notes tool is a feature. A sensing layer is infrastructure.
Transcription is commoditised. What is not commoditised is signal that arrives structured, confidence-scored, linked back to source, and routed into a memory layer where the rest of the estate can use it.
Capture
Meetings, field conversations, industry publications, social feeds and filings enter one signal layer alongside the systems you already run.
Structure and score
Raw signal is structured against entities the platform already understands, confidence-scored, and linked back to the exact source so nothing is asserted without provenance.
Route into memory
Captured signal becomes a candidate in Synapse. A human reviews it. Approved signal becomes shared knowledge every downstream agent can read.
Compound
Once it is in memory and grounded against Axon's Golden Records, the same signal improves answers and agent behaviour far outside the function that captured it.
The signal Pulze captures is only worth what it feeds. Run standalone it pays for itself inside one function. Run connected — with capture flowing into Synapse and grounded against Axon’s Golden Records, the same conversation improves answers and agent behaviour far outside the team that recorded it. Siloed in a sales tool, it stays a feature.
From what was said to something a system can act on.
Pulze is one of four. Here is where it sits.
SERAA Pulze
Signal your systems never recorded.
SERAA Axon
The reasoning layer over every system you run.
Explore Axon →SERAA Synapse
Hierarchical memory that mirrors your org.
Explore Synapse →SERAA Cortex
The operating system for enterprise agents.
Explore Cortex →Start where the pain is visible this quarter.
Pulze is the fastest of the four to show a number a functional leader can take to their board, and the signal it captures makes everything above it smarter.